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BIGGER / INFORMATION

Advertising and transparency

Recognizable ads and relevant campaigns, separate from organic results.

Updated: 2026-10-04

Recognize ads

Paid placements show a Sponsored label, creative and destination. Business profiles and organic results are not automatically ads. Showcase examples are identified as examples and are not billed or presented as real businesses.

Selection

Eligibility can consider query terms, context, campaign category, declared location, time, device, quality and budget. A high bid does not make an unrelated ad relevant. Home choices do not enable advertising profiling; first-party audiences require the appropriate consent and campaign/site rules.

Advertiser rules

Identity, destination, contacts, prices and availability must be represented accurately. Unlawful content, fraud, impersonation, malware, deceptive credential collection and moderation evasion are prohibited. Restricted categories must meet applicable requirements. Sensitive attributes must not be used for prohibited profiling. Review is not a certification of every landing-page claim.

Measurement and reports

Delivery, clicks, permitted conversions, anti-abuse controls and credit records support campaign operation and auditing. Sites using Bigger Tag must obtain the applicable choice before sending optional events. Visiting Home does not authorize tracking elsewhere. Use reports for misleading ads or billing issues, and Ads Manager for campaigns.